Service Packages

MARKETING TO CREATE A CONNECTION

Etched In Marketing focuses on developing affordable, easy to implement strategies customized to your business’s needs, goals, and resources. Select from one of our service packages or get in touch to find a customized fit for your unique goals, position, and resources.

Online Communication

Social Media Strategy Package


  • An initial meeting to understand your business goals & current situation
  • A platform-specific social media strategy guide
  • A platform-specific social media style guide
  • A content calendar template to make planning easy
  • An analytics template to track your progress
  • A final implementation meeting to review your new strategy & cover some social media training
Investment: $350/first platform, $100/additional platform Add ons: + Three 30-minute follow-up calls to support your strategy implementation ($75)




Social Media Profile Optimization


  • A social media audit - review of your social media platform setup and strategy to identify current strengths and opportunities for growth
  • Optimization of your social media profile setup
Investment: $130 (includes up to three platforms)




Online Communication Package


  • An initial meeting to understand your business goals & current situation
  • A website & social media audit - comprehensive review of website and social media platforms to identify areas for improvement
  • Social media management (3 posts/week, 2 platforms)
  • Monthly email/e-newsletter (1 email/month)
Investment: $700/month Add-ons: + Monthly analytics reports ($50/month) + Monthly blog post ($60/month)​​​​​




Email List Setup & Management


Setup of an email list with Mailchimp including:

  • Branded signup forms
  • Importing of all existing contacts
  • Social media and website integrations
  • 2 branded email templates that you can use to send out emails to your audience
Investment: $150 Add ons: + 60 min virtual training session for how to use Mailchimp ($60) + Monthly email management (starting at $60/email, consultation required)





Branding

On Brand Package


  • An initial digital audit - review of your website, social media, and additional communication channels to identify opportunities for improving the cohesiveness of brand image/identity
  • Choice for three branding items from:
    • 3 social media post templates
    • Instagram Highlights buttons
    • Email marketing template
    • Email signature
    • Business card design
    • Letterhead design
    • Optimization of social media profile
    • Promotional material design (brochure, postcard, etc)
Investment: $225 Add-ons: + Branding photos (consultation required for pricing) + Logo redesign (consultation required for pricing)





Training & Support

Call a Marketer


  • An initial meeting to understand your business goals & current situation
  • A digital audit - review of website, social media, and additional communication channels to identify current strengths and opportunities for growth
  • An implementation meeting to review findings and suggestions for reaching your business goals
  • Four 45-minute follow-up calls to check-in and ask questions
Investment: $350




One-on-One & Team Training


Learn how to use various social media platforms and marketing tools including how to publish content, create designs, and manage both your team & time better.

  • Social Media:
    • Instagram
    • Facebook
    • Later
  • Content Creation Tools:
    • Canva
    • Mailchimp
  • Website Design:
    • Wix
    • Squarespace
    • Shopify
  • Team & Time Management:
    • Trello
    • Slack
Investment: $75/hour





Event Promotion & Coverage

Event Promotion Guide


  • An initial meeting to understand your event audience and goals
  • A customized event promotion calendar and guide
Investment: $125 Add-ons: + 4 social media event graphics, formated to work across all of your platforms ($120) + On-site live social media event coverage ($65/hour)




Event Promotion Management


  • An initial meeting to understand your event audience and goals
  • A customized event promotion calendar
  • Execution of event promotion including social media posts and promotional emails
Investment: starting at $400, consultation required Add-ons: + On-site live social media event coverage ($65/hour)




On-Site Event Coverage


On-site live event coverage of your event on up to three social media platforms. Investment: $65/hour