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Marketing Plans & Strategy

FOCUS & DIRECTION TO REACH YOUR GOALS

Effective marketing and online communication are key for staying connected with your audience, building brand recognition, and growing your company. However, when you have so many other things on the go, it can often fall through the cracks.⁠ That’s why it’s essential to take the time to plan ahead and invest in developing a strategy that works for you and your business and keeps your efforts focused on your goals.

 

Effective strategy and marketing plans can be tricky to cultivate; let us take the work off your plate and create something that will not only save you time, but also provide better results.

Social Media Strategy

STARTING AT $500

 

Keeping up with social media can place a lot of stress on small business owners, especially when it feels like there are more important things on your to-do list. Regardless of how many social media platforms you use, it will take time, energy, and resources to be effective in using them, as well as knowledge of the specific algorithms that power these platforms and how to take advantage of them. Taking the time to develop a social media strategy will not only align your social media posts with your overall marketing strategy but will also save you time in content creation.

 

Includes:

  • An initial meeting to understand your business goals & current situation

  • A platform-specific social media strategy guide

  • A platform-specific social media style guide

  • A content calendar template to make planning easy

  • An analytics template to track your progress

  • A final implementation meeting to review your new strategy

 

Add-ons:

+ Development of your content calendar including what to post about and when to share it

+ Social media training

+ Additional follow-up calls to support your strategy implementation

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Online Communication Strategy

STARTING AT $750

 

Our online communication strategies are similar to our social media strategies, but with the added benefit of integrating all of your other online communication channels, such as your email list and blog. Combining all your communication channels into one easy-to-follow strategy works to establish cohesive and effective messaging and ensure that all your digital touchpoints are working together to achieve your goals.

 

Includes:

  • An initial meeting to understand your business goals & current situation

  • A communication strategy that integrates all aspects of your online communication (social media, blog, email list, etc.)

  • A platform-specific social media strategy guide

  • A platform-specific social media style guide

  • A content calendar template to make planning easy

  • An analytics template to track your progress

  • A final implementation meeting to review your new strategy

 

Add-ons:

+ Development of your content calendar including what to post about and when to share it

+ Social media and email training

+ Additional follow-up calls to support your strategy implementation

Marketing Plan

STARTING AT $2400

 

A marketing plan is more than just an outline of the methods or tools you will use to reach potential customers and clients. Creating a plan first requires taking a step back to look at your business as a whole and establishing key objectives, then developing a strategic approach to what type of information you are communicating, what market segments you want to engage with, and how to target those segments.

 

Includes:

  • An initial meeting to establish an in-depth understanding of your business & goals

  • Market research and analysis, including SWOT analysis

  • Target market clarification

  • Development of clear marketing objectives

  • Development of a customized marketing strategy and tactics

  • Online communication and social media strategy development

  • Promotion and content calendar support

  • Monthly meeting to support plan implementation

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