KEEPING UP WITH THE TRENDS
As small business owners, we need to be up to date on the latest trends and ensure that we are constantly learning and improving...
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- Apr 3
WHAT IS BRAND AWARENESS
Building a brand requires a deep understanding of who you are, who your customer is, and the message you want to convey to the world...
- Feb 14
WIX vs SQUARESPACE vs SHOPIFY
There are not necessarily “good” or “bad” options, each one just has something different to offer that could benefit your business...
- Jan 4
ESSENTIAL TOOLS FOR SOCIAL MEDIA MANAGEMENT
We all want to grow our reach and engagement online, after all, it is a great way to connect with an audience of potential customers...
- Dec 6, 2022
QUESTIONS TO CONSIDER WHEN DEVELOPING YOUR SOCIAL MEDIA STRATEGY
The year is quickly coming to an end, and as you’re working through your 2023 Social Media Strategy, there are many things to consider...
- Nov 10, 2022
NOW IS THE TIME TO START YOUR 2023 MARKETING PLAN
Getting an early start on your marketing plan provides you with time to evaluate your business goals for next year and how...
- Oct 17, 2022
DO I NEED TO BE ON ALL SOCIAL MEDIA PLATFORMS?
When your goal is growth, does that mean you should just be on every social media platform available?
- Sep 14, 2022
HOW TO INCREASE YOUR SOCIAL MEDIA ENGAGEMENT
Engagement is something that most businesses struggle with on social media. If this is something that you struggle with, we are here...
- Aug 10, 2022
5 QUICK SOCIAL MEDIA TIPS
Social media can be daunting at times. However, it is not always as complicated as you may think it is...
- Jul 15, 2022
SHOP SMALL & SHOP LOCAL
We all know and have heard about the importance of “supporting small businesses”; however, have you ever wondered about...
- Jun 1, 2022
EXPANDING YOUR INSTAGRAM REACH
So how can we utilize different social media strategies to increase reach, follower count, engagement, and sales?
- May 4, 2022
5 WAYS TO BOOST YOUR BRAND AWARENESS
The more recognizable your brand becomes, the greater potential you have to continue to retain existing customers and attract new ones...
- Apr 6, 2022
TIKTOK TIME
As I'm sure you've heard by now, TikTok is a relatively new platform that has been steadily gained traction and growing in popularity...
- Mar 2, 2022
A FEW THOUGHTS ON SPORT & LEADERSHIP
Through my experience, I have discovered that what I love most about sport is that it allows you to develop skills that reach far beyond...
- Feb 2, 2022
6 REASONS TO INVEST IN A MARKETING PLAN
A marketing plan is more than an outline of the method or tools you will use to reach potential customers and clients...
- Jan 5, 2022
NEW YEAR... NEW WEBSITE?
One thing that I always recommend to my clients in the new year is to do an audit of their website and make sure that it is still working...
- Dec 1, 2021
WHY YOU NEED TO SHARE YOUR EVENT ONLINE
Combining your in-person events with live online event coverage can maximize your efforts by...
- Nov 3, 2021
KEEP YOUR TEAM TOGETHER (virtually!)
Working from home has become the new reality for a lot of us and has raised some important questions around collaboration and team...
- Oct 6, 2021
A PICTURE IS WORTH A THOUSAND WORDS
You’ve probably heard that humans are visual creatures, but did you know that our brains also process visual information faster than text?
- Sep 1, 2021
BUILDING A BRAND
For many small business owners, we know what we want to offer before we think about how to communicate that to potential customers...
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