LEARN WHAT YOU NEED TO GROW YOUR BRAND
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SMALL BUSINESS ONLINE COMMUNICATION SERIES
GETTING STARTED WITH INSTAGRAM BASICS
January 28, 2021 | 7:00pm
Are you looking to establish your understanding of Instagram for business and maximize how you're using it?
This is for the new Instagram for business user! During this workshop we will cover what Instagram for business is and how it’s different from a personal account, the features of Instagram (posts, stories, reels), and how to access, read, and strategize from Instagram analytics.
CREATING BRANDED VISUALS WITH CANVA
February 11, 2021 | 7:00pm
Canva is a powerful tool to help in creating branded assets and social media posts, and you can check out this workshop to grow your skills.
This is an introductory workshop for new Canva users. Canva is a powerful — and free — design tool that you can use to take your graphics to the next level. During this workshop we will cover how to set up and use Canva, the benefits of using branded graphics, and features of this fantastic and user-friendly tool!
SAVING TIME WITH SOCIAL MEDIA SCHEDULING
February 25, 2021 | 7:00pm
Social media can be a time-consuming part of your day. Take this workshop to learn time-saving tools and apps to lighten your load!
Bet we had you at Saving Time! As a busy professional, time is your most valuable resource and this workshop will deliver tips, tricks, and tools to save you time by scheduling your social media posts in advance. We’ll review content strategy ideas, scheduling templates, and the tools that can easily schedule your posts.
GROWING AN EMAIL LIST WITH MAILCHIMP
March 11, 2021 | 7:00pm
An email list is one of your most important assets as a business owner. Check out this workshop to learn how to build and use one!
You’ve maybe heard that your social media presence is like using rented land; that’s because you don’t own any of your followers, you are at the mercy of the platforms' ever-changing algorithms, and you can’t control who sees what. By establishing an email list YOU are in control of connecting with your audience, you own your audience, and you can gain valuable insights into what really resonates with your followers. In this workshop, we will cover setting up a Mailchimp account and sign-up forms, how to design an email template, and how to read the reports produced by Mailchimp.