Workshops
LEARN WHAT YOU NEED TO GROW YOUR BRAND
Two Dates To Choose From: March 31, 10:00am - 12:30pm OR May 11, 6:30 - 8:30pm
Where: Felice Cafe (10930 84 Street NW, Edmonton, AB)
Cost: $45
On-brand: consistent with or supportive of a particular brand, public image, or identity.
You probably spent a lot of time deciding on your brand colours and logo, and you’ve maybe even gone so far as to develop a guiding mission, vision and values— but are you properly representing your brand in all your online and in-person customer interactions?
In this two-hour workshop, we will dive into your brand and how to use it to build the recognition and awareness needed to grow your business. Here’s a quick overview of what we’ll be covering:
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Review the different elements that make up your brand
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Determine who you are, how you want your brand to be perceived & how you want to connect with your audience
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Cover the steps needed to ensure you are working to build brand awareness and loyalty at each customer touch point
Included in registration:
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2-hour ‘Get on Brand!’ workshop
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‘Get on Brand’ workbook (print & digital copy)
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Refreshments from Felice Cafe
When: April 20, 6:30 - 8:30pm
Where: Felice Cafe (10930 84 Street NW, Edmonton, AB)
Cost: $45
Understanding your target customers is one of the most important parts of running a successful business. It allows you to tailor your product or service to meet their needs, it helps you identify the most effective way of communicating and marketing to them, and it allows you to better understand your customer journey so that you can create a more personalized customer experience.
Often small businesses don’t have a clear enough understanding of their customers. This means, as hard as they try to reach new potential customers, they aren’t using the right marketing tactics and communication methods to reach their unique target market.
In this two-hour workshop, we will explore how you can leverage an understanding of your ideal customers to use proper communication and marketing tactics to reach them. Here’s a quick overview of what we’ll be covering:
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Understanding the difference between your ideal and current customer
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Determining your target audience and using appropriate tools to reach them
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The process of developing a customer persona
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Using appropriate marketing strategy to communicate with your target audience
Included in registration:
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2-hour ‘Target Your Market’ workshop
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‘Target Your Market’ workbook (print & digital copy)
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Refreshments from Felice Cafe