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There are exactly 52 days until the end of this year, and while most of us are getting swept up in the holiday cheer, it is important to remember that after the holidays life returns to business as usual. This is why it is essential to start working on your 2023 marketing plan now!

Getting an early start on your marketing plan provides you with time to evaluate your business goals for next year and how your marketing strategy can help you achieve and support those goals. Your marketing plan should consist of your:

1. Marketing goals and objectives

Develop your goals and objectives as SMART goals, as they should be Specific, Measurable, Attainable, Relevant, and Time-based. While keeping this in mind, ensure that your marketing goals align with your business goals and support your business plan from a marketing standpoint.

2. Target audience(s)

Define who they are in detail and develop a persona for your ideal customer base.

3. Tactics

Marketing tactics differ from marketing strategy because a strategy is the action plan that takes you to your end goal, however, tactics are the individual steps that carry out your strategy. Make sure to research and utilize a variety of marketing tactics to help you achieve your goals.

4. Timeline and budget

Ensure that you have a clear budget for marketing purposes. It is also essential to have a clear and detailed timeline for executing your marketing plan.

5. Metrics

It is essential to keep track of your progress and follow key performance indicators (KPIs) throughout the year so that you can evaluate your progress, adjust if needed, and ensure the success of your marketing plan.

These 5 components are essential when preparing your 2023 marketing plan. A well-thought-out and detailed plan helps you get more focused, allows you to have a clear idea of where you want to be at the end of next year, and what you need to do to get there. Starting out early gives you time to plan, whether that’s planning events, new product development, rebranding, hiring a content creator, or just building a well-structured plan. These things take time to be set into motion, so get started as soon as possible!

If you own a small business and need help with your 2023 marketing plan or don’t know how to get started send us an email at, we would love to help!

Start your 2023 marketing plan


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