Small Business

BRAND HARMONY: ASSESSING YOUR PROMOTIONAL TACTICS

Your promotional tactics play an important role in shaping how your brand is perceived by your target market...

MARKETING ON SOCIAL MEDIA IS FREE RIGHT?

Social media marketing is free, right? Well, technically, yes... However, it definitely comes with some costs.

5 ESSENTIAL MARKETING ELEMENTS TO REMEMBER WHEN LAUNCHING A BUSINESS

Launching a brand new business is a tremendous amount of work, and that process involves a lot of tactical marketing elements...

IS BLOGGING WORTH IT?

Have you ever wondered if putting time into creating blog posts and coming up with new ideas is worth the investment...

KEEPING UP WITH THE TRENDS

As small business owners, we need to be up to date on the latest trends and ensure that we are constantly learning and improving...

WIX vs SQUARESPACE vs SHOPIFY

There are not necessarily “good” or “bad” options, each one just has something different to offer that could benefit your business...

NOW IS THE TIME TO START YOUR 2023 MARKETING PLAN

Getting an early start on your marketing plan provides you with time to evaluate your business goals for next year and how...

SHOP SMALL & SHOP LOCAL

We all know and have heard about the importance of “supporting small businesses”; however, have you ever wondered about...

A FEW THOUGHTS ON SPORT & LEADERSHIP

Through my experience, I have discovered that what I love most about sport is that it allows you to develop skills that reach far beyond...

6 REASONS TO INVEST IN A MARKETING PLAN

A marketing plan is more than an outline of the method or tools you will use to reach potential customers and clients...

NEW YEAR... NEW WEBSITE?

One thing that I always recommend to my clients in the new year is to do an audit of their website and make sure that it is still working...

WHY YOU NEED TO SHARE YOUR EVENT ONLINE

Combining your in-person events with live online event coverage can maximize your efforts by...

KEEP YOUR TEAM TOGETHER (virtually!)

Working from home has become the new reality for a lot of us and has raised some important questions around collaboration and team...

BUILDING A BRAND

For many small business owners, we know what we want to offer before we think about how to communicate that to potential customers...

SOCIAL MEDIA STRATEGY vs. MARKETING STRATEGY - WHAT'S THE DIFFERENCE?

The services I get asked about most often are always related to social media and online communication...

BABY STEPS: What Becoming A Parent Taught Me About Business

Last year I gave birth to a beautiful baby, and while I knew our lives would change with her in it, I don't think I really grasped...