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The business world has become a huge competitive space, and we often see companies pushing their products as if they were sports teams in a tournament. However, we are excited to see now more than ever that companies are using collaboration to achieve greater success.

At Etched In Marketing, we embrace the motto of “collaboration over competition” as a guiding principle that shapes our approach to the ever-dynamic business landscape. The way we see it, collaboration over competition is not just a strategic choice but a more advantageous and sustainable approach to conducting business in today's world.

Now, besides feeling more connected and supported in the business community, what are some benefits that forming partnerships with local businesses and organizations could bring? 

  • Expanding your reach and audience engagement: Through combined efforts, well-aligned partnerships with like-minded businesses can help you reach a wider audience, enhancing engagement and increasing the likelihood of customer acquisition.

  • Cost-effective marketing: Companies can execute more extensive and impactful marketing campaigns by combining resources and expertise to maximize their return on marketing investments.

So now, let’s start brainstorming some ideas for ways you can leverage collaboration and cross-promotion for growth.

Ways to Collaborate

Sharing Expertise and Audiences

One of the most common forms of cross-promotion is content exchange. Businesses can collaborate by sharing valuable content, such as guest blog posts and co-authored articles, or even taking over each other's social media platforms for a day. This strategy can help both parties tap into each other's audiences, providing exposure to new potential customers while adding fresh and diverse content to their platforms. 

Influencer Collaborations

Partnering with influencers relevant to your industry can help you tap into their follower base and build credibility through association. These collaborations can significantly amplify your brand visibility. Some collaboration ideas include sponsored posts, product reviews, or influencer takeovers. When choosing influencers it’s important to find someone that shares your values and will help you connect with your unique audience..

Joint Events

Hosting joint events with other businesses is an excellent way to foster a sense of community and increase exposure. Whether it's a webinar, workshop, or social event, working in partnership allows you to combine resources, expertise, and audiences for a more impactful experience.

Creating Packages

Expand what you have to offer your audience with a collaborative product or service bundle. By combining offerings from different businesses, you create a unique value proposition that creates excitement for customers. This strategy is not only an excellent way to broaden your offerings but can also help leverage your partners' strengths. Plus, shared marketing efforts to promote these bundled offerings can maximize the impact of your cross-promotional strategy.

Seeing as how there are so many ways we can collaborate, we can look at all our options and explore new ways to shift from competition to collaboration. It really is an excellent way to amplify your marketing efforts, share resources, and grow together.


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