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As I'm sure you've heard, TikTok is a relatively new platform that has been steadily gained traction and growing in popularity. In fact, more than 1 billion videos are viewed on TikTok per day.

But what exactly is TikTok, and do you need to be on it?

TikTok is a video content creation platform that follows a similar trend pattern as Instagram Reels and has become very popular among Millennials and Gen Z. And TikTok isn't just for cute dances; it has a lot of space for different users with a variety of niches to post within. Plus, with a growing audience, TikTok has a lot of potential for both big brands and small businesses.

Ready to give TikTok a shot?

It is important to note that TikTok is a unique platform so you will need to develop a unique strategy for it instead of using the same strategy you use for Facebook or Instagram. Before getting started, take some time to do your research and get familiar with the platform. Understanding trends and hashtag use, what other creators are posting, and what your target audience wants to see will go a long way towards helping you reach your goals on TikTok.

Next, take some time to develop a plan that aligns with your business goals, represents your brand, creates quality & entertaining content for your audience, and is manageable for you. Once started, be prepared to adjust your plan based on what is working/what isn't and changes on the platform. Trends change very quickly on TikTok, so something that was popular a week ago may not be popular tomorrow.

Here is a quick guide to developing a strategy to maximize your time and effort on TikTok (or any other social media platform):

  1. It is important to remember that the intent behind social media is to be social. Take some time to consider our audience and their motivations online. Who are they and what are their interests?

  2. Now it's time to use what you've decided about your goals online to create a social media mission statement. This mission statement should outline what you are posting and for what purpose.

  3. Next, consider the frequency of your posts. The key is to focus on quality over quantity & consistency! Posting high-quality content less often is more effective and provides greater value for your audience.

  4. To ensure your content reflects the mission statement & goals, you want to establish a content mix to guide what you will be sharing. This may include topics like education, promotions, connection, inspiration and entertainment. Find what works for you!

  5. Once you have a strategy, it's time to get started on your content calendar. Take time to plan out your content ahead of time, allows you to create content ahead of time and post without needing to stress about fitting a video into your busy day-to-day schedule.

If you are unsure how to start creating a content strategy and social media guide for TikTok or any other social media platform, we can help. Reach out to us, and we will get you started on a strategy that works for you and aligns your goals and your value with your content.

TikTok strategy


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