Going viral is what every small business owner hopes for. Not only is it great for business, but it shows that your effort was worth it, and that your content truly connects with others. Likes, comments and shares all feel amazing and bolster your brand as well.
However, as you go to create your follow-up post, you may second guess yourself. What if it doesn’t perform as well? What if your last post was just a fluke? If you’ve gained new followers, you’ll likely wonder how to keep your new audience engaged while maintaining the relationship you’ve established with your older audience.
First of all, don’t stress! Going viral is a great opportunity; be sure to use it to your advantage. Find elements of success in the content that went viral, and look for ways to incorporate them into your current content plan while staying consistent with your strategy. Don’t forget about your business goals for social media (it’s likely, not just to go viral).All audiences want authenticity without repetition– it can be hard to strike a balance.
Here are some tips for maximizing your well-earned success:
Stay you! Don’t change to suit the needs of the next trend. This can be especially difficult if you originally went viral because of a trend, but remember that the audience you want isn’t interested in trends– they’re interested and invested in what you have to offer.
Engage with comments. If you’re viral on TikTok, reply in a video format. Don’t overly prolong your fame, but make sure to interact with those who show interest in your profile. You might just gain a new loyal customer!
Promote yourself! If you’ve recently had a boost in followers, now is a great time to publish some content that highlights who you are and what you have to offer. Don’t be afraid to share more about your business!
Remember to be polite and professional in your comments. Often, viral posts can lead to those who are unfamiliar with your business interacting with your post. This can be a great way for individuals to become acquainted with your content, but it can also lead to some more undesired comments (hello, trolls). Simply block and ignore them and stay focused on the positive interactions!
All in all, going viral is an indicator of success– not success entirely. Make sure to keep up with your content calendar and regular scheduled post, while you enjoy the nice ego boost.
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