Being out-of-office is often easier said than done as a small business owner.
At all times of year, emails and seemingly urgent tasks can quickly turn vacation plans and get-togethers into late nights stuck on your computer. We understand how crucial every minute can be to a business; leaving messages until the following day can feel like throwing opportunities out the window. However, it is important to rest and take time to recharge! A refreshed mindset is key to a successful business, and what better way to relax than to actually take some time out-of-office?
Turn on those out-of-office notifications
If you’re looking to get away for a set amount of time, let your audience know. Change your email signature so that potential customers and current clients are aware. Pin a post on your Instagram explaining your departure and even sharing your plans. This is a great way to connect with your audience and humanize your brand; everyone needs a vacation! Set up automation for your emails and DMs, and pack your suitcases: you’re ready to be OOO!
Pre-schedule content
If you want to take a break but don’t want your social media presence to, consider pre-scheduling your content. You can use a social media scheduler like HeyOrca or Later to prepare posts. This is a great opportunity to batch create content and ensure a cohesive look for all of your captions and visuals.
Pro Tip: To post efficiently, we recommend using a social media scheduler even when you’re not on vacation!
Bring in some backup
If you want a more hands-off approach, consider empowering one of your team members, contracting an agency, or hiring a social media professional to manage your content so you won’t have to worry about anything during your trip! This allows you to focus on other aspects of your business. After all, most business owners don’t create their brand because they’re passionate about social media, they’re on social media because they’re passionate about their brand.
Remember, you don’t have to pick just one of these approaches. Using a bit of each is a great way to customize your out-of-office experience. Consider the nature of your business and workflow, and plan accordingly to make it a real vacation!
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